The collaboration with VTR Running Division focused on the development of a complete performance running collection for menswear and womenswear, combining sportswear product design and fashion graphic design for running apparel. The project covered the full seasonal collection and was structured into three main development phases, supporting a performance-driven and contemporary running identity.

Working closely with the brand team, I contributed to both graphic direction and product development, starting from the seasonal concept through to the design of key running styles. The first phase focused on core entry-level garments, developed with seasonal colour palettes, functional silhouettes, and carefully studied technical details to ensure comfort and accessibility for everyday runners.

From a running apparel design perspective, the second phase developed the core advanced products of the collection, including ultra-light 2-in-1 running shorts, technical T-shirts, and printed performance tops. Each product was developed through a structured design process, including concept research, fabric selection, colour development, and graphic placement, with particular attention to performance, breathability, and freedom of movement.