Fashion Design

  • Providing strategic guidance on overall fashion and brand direction, shaping visual identity, and ensuring cohesive storytelling across product collections to create a unified and compelling brand experience.

  • Overseeing the full design process, from initial sketches to detailed technical drawings, ensuring both functional excellence and innovative solutions in product development.

  • Strategically researching and designing fabrics and trims, leveraging global supplier networks to combine premium quality with innovative materials and functional performance.

  • Designing single-product concepts that integrate functional solutions, innovative materials, and marketing-driven storytelling to create a compelling and differentiated product narrative.

  • Developing end-to-end Tech Packs covering materials, construction, and production specifications, ensuring consistent quality and adherence to design intent.

Graphic Design

  • Developing end-to-end brand identity, specialized for fashion industry combining logo design, brand book, and graphic assets with unified storytelling to deliver a coherent and engaging brand narrative.

  • Defining innovative and creative brand strategies tailored to the fashion industry, incorporating market analysis, target consumer insights, brand essence, and tone of voice.

  • Designing original allover graphic print patterns for the fashion industry, integrating trend insights, brand identity, and production feasibility, with a specialization in sportswear aesthetics and design direction.

  • Designing innovative and creative packaging systems for fashion brands, combining originality with strategic thinking to enhance brand perception, communicate product value effectively, and create impactful retail experiences in showrooms and shop spaces.

  • Developing seasonal collection graphic assets that ensure design cohesion, reinforce brand storytelling, and elevate the overall impact of the collection.