The collaboration with Reflo, a sustainable sportswear brand, focused on the development of the AW25 collection “The Circle of Energy”, combining sportswear product design, fashion graphic direction, and a strong focus on responsible performance apparel. The project covered the full seasonal collection and was structured into three distinct drops, each representing a different expression of energy, movement, and sustainability.

Working closely with the Reflo team, I contributed to the creative direction, product development, and graphic identity of the collection, starting from the seasonal concept through to material selection and design execution. Drop 1 – Rooted Energy explored the connection between body and ground, using earthy tones, durable materials, and balanced silhouettes inspired by the steady force of nature and long-lasting performance.

From a sustainable sportswear design perspective, Drop 2 – Powercore focused on bold, dynamic products designed for movement and intensity. This phase celebrated physical energy through performance-driven garments, carefully selected materials, and colour palettes inspired by real environments, where every detail served both function and visual identity.