The collaboration on ACTIVA, developed with MARC, focused on creating a unified product system capable of bringing together all the technical solutions applied by the company to its elastic technical tapes for sportswear applications. The project was conceived as a single, structured box able to clearly communicate MARC’s technological expertise and product versatility.

Starting from the initial concept, I led the creative direction of the project, defining the name and logo and shaping the overall visual and narrative framework. ACTIVA was designed as a system rather than a single product, organising multiple technologies into a clear, modular folders.

The core of the project consists of nine dedicated folders, collected within a single box. Each folder is structured around a specific technological application, detailing technical features, performance characteristics and combination possibilities with other solutions. This approach allows ACTIVA to function both as a technical reference and as a design-driven presentation tool.