The collaboration with Napapijri for the AW21 collection focused on fashion graphic design and print development for sportswear and outdoor apparel. The project involved the creation of seasonal allover prints, placement graphics, and logo designs, developed to support a performance-inspired and adventure-driven collection.

Working closely with the internal design team, I contributed to the development of custom graphic concepts for sportswear and lifestyle garments, ensuring consistency with Napapijri’s strong brand identity. The allover prints were designed to enhance key outerwear and apparel styles, integrating graphic elements with garment construction, materials, and technical details.

From a sportswear graphic design perspective, the project combined creative print design with a deep understanding of fashion product development. Each artwork was developed through a structured process, including concept research, moodboard definition, color development, repeat construction, and final production-ready files. Particular attention was given to scale, color balance, and print placement to ensure visual impact and technical feasibility.