The collaboration for the development of the Holo Collection represents a strategic project in the field of sportswear and activewear design, marking Velites’ first step into the world of performance-driven apparel. The collection was conceived to translate the brand’s training-focused DNA into a complete range of technical activewear for men and women, combining functionality, comfort, and a strong visual identity.

From a sports fashion design perspective, the project focused on creating garments engineered for performance while maintaining a contemporary, athletic aesthetic. Each product was designed according to precise technical and performance requirements, including freedom of movement, breathability, durability, and comfort during high-intensity training sessions. The collection includes key activewear categories such as shorts, leggings, tops, and layering pieces, all developed to support functional training and everyday workouts.

The design process followed a structured and professional workflow typical of sportswear product development. Every garment began with a detailed design sketch, defining proportions, paneling, construction logic, and overall fit. These sketches were then translated into comprehensive tech packs, a crucial step in professional apparel design. Each tech pack included fabric specifications, stitch types, measurements, construction details, and finishing instructions, ensuring accuracy and consistency during sampling and production.

Material selection played a central role in the development of the Holo Collection. Fabrics were chosen based on their technical performance, including stretch, recovery, moisture management, and resistance to wear. The goal was to deliver high-quality activewear that performs under pressure while maintaining a clean and modern design language aligned with the Velites brand.

Color development was another key aspect of the project. Each style was proposed in multiple colorways and color combinations, allowing the collection to feel energetic, dynamic, and versatile. The color palette was designed to enhance the garments’ technical structure while appealing to a broad audience of athletes and fitness enthusiasts.

The final result is a high-performance activewear collection that reflects a balance between technical innovation and contemporary sports fashion. Energetic, functional, and visually strong, the Holo Collection establishes a solid foundation for Velites within the competitive activewear market.

Beyond design execution, the collaboration also included fashion consultancy for sports brands, supporting Velites in developing a new product category. This strategic guidance helped define design standards, technical benchmarks, and production processes, positioning the brand for future growth in the sportswear and performance apparel industry.

Client - Velites - Year 2023 - Category - Activewear

The project focused on technical sportswear design, developing detailed sketches and tech packs, selecting high-performance fabrics, and defining construction and finishing details to ensure functionality, comfort, and reliability across every activewear garment.